Hi. My name is Martha Woodbury. I was a Realtor(R) for almost 15 years and, like some of you, I had good times, and not so good times. For those agents who have been around our industry for a while and have experienced some of the same ups and downs, you might be interested in exploring new ways of attracting more business.

If you're tired of never knowing from month to month how you're going to pay your office fees, let alone your mortgage and your retirement fund, maybe it's time to take another marketing approach.

Or, for those of you who are doing just fine, thank you very much, but could still use a few more closings every month and just don't have the time to develop your own marketing program, this system could be for you, too.

There are a lot of different marketing systems available today. All have something unique and different to offer the agent who is trying to increase their share of business.

Some marketing systems are available as full-blown courses with manuals, audio tapes, video tapes, newsletters, live bootcamps and monthly phone consultations. They contain lots of material but come with fairly hefty fees, too. Other systems are revealed in 2 or 3 day seminars - with more manuals and tapes, and generally much more money.

Who has time for that much reading and study today? No matter how good the information is, we're talking a major commitment, in both time and money. And at the end, you're still not absolutely sure if the marketing samples presented in their systems will work for you in your area of the country, or your particular market in your town.

Not many agents today have either the time or the money for those types of investments.

And then, after all that time and money is spent, whose the person who actually puts together the new information and makes it into a program you can use? Whose the person who makes it all into a system personalized just for you?

No matter what your situation, take a few minutes and let me tell you about a low cost marketing system developed to build my own business. Then I'll show you how we personalize each marketing package for each individual agent. All of the work has already been done for you. Complete, direct response marketing programs that will work for you in any area of the country. In any market conditions. In any town.

Four years ago I knew I needed a new marketing approach to increase my business. I've always loved real estate. I just wasn't making enough money to always make ends meet. I was constantly 'taking from Peter to pay Paul'. Paying a little bit here and a little bit there just to keep everything going. I hardly ever had enough at the end of the month to pay everyone, let alone myself.

Then in the mid 90's my broker turned me on to a marketing seminar she thought might interest me. It was a 2-day affair at an expensive mid-town hotel and featured a very enthusiastic and knowledgeable real estate marketing consultant. It really was a great seminar. I got some great marketing ideas I couldn't wait to try. I actually got excited, again, about the real estate business and this new approach to finding more customers and increasing my business and my income.

But when all was said and done, I still didn't have a usable marketing system - just 2 days of my time spent, some great ideas presented and one more hughmongous manual to read. When I went to the manual for guidance in trying to pull everything together for my own marketing plan I found pages and pages of suggestions, a zillion outlines to choose from and another resource directory.

I spent weeks trying to put all the tips, strategies and ideas down on paper and write out a marketing program I would actually use. I was still excited about the potential of the 'new' program and it looked good on paper - on the legal pad.

It just didn't work for me. Outlines are great. I needed the guts. I didn't want to have to write everything all over again myself. But I did.

I had to re-do everything I had gotten from the seminar and make it work for me. I wrote everything - my report, my ads, my follow-up materials, the actual plan - I wrote it all three times before I finally discovered what was missing from the information in the seminar - 'Now they're here,where did they go when I really need them' -marketing program. 

Hundreds of dollars in seminar costs and 4 months worth of my time, researching, writing and placing ads that didn't work as well as I'd hoped ... and then I finally had it. I knew what was missing and why the information given in the seminar didn't work as well as it should.

I'll lay it all out for you. I'll tell you what I found out after those months of trial and error. Months of disappointing results from my otherwise well written ads. There was something missing in those first ads I wrote and it took me 4 months to find it. 

I found the answer not in the real estate marketing seminar, not in real estate marketing courses, or books. I found the answer to why my ads weren't working as well as I needed them to in a course I finally took on direct mail ... and I used that million dollar answer to put together my short, simple and inexpensive classified ads that helped to make my phone ring. 

I'll show you how you can increase your business in 3 months or less using a tested marketing program. I'll show you a simple, low cost, low- tech marketing system where all of the work has already been done for you. Everything has been written, designed, packaged and can be personalized, just for you.

I'll show you how to use the power of emotional direct response marketing to grow your own real estate business. I'll give you a marketing system that works. Period. It's not one-size-fits-all marketing. It's personalized for each and every agent and ready to use the day you receive it. And its not going to cost you an arm and a leg, either.

The truth of the matter is, we all buy from emotion. We rationalize all of our purchases after the fact, with logic. But it's really our emotions that get us to respond and buy. It applies to you when you buy a new car or a computer. And it applies equally to your prospects when they buy a new home.

None of us really needs a new computer. Agents have been helping home buyers and sellers and making big money and great livings in real estate long before there were computers. We may want a new one because it has more bells and whistles than the one we now have - more ram, more speed, more software. All there to help us be more efficient and get more things done in less time. Hopefully, in the end, we'll make more money. So what's the motivator? Be more efficient or make more money?

What about your prospects? They don't really need a new home. They all live somewhere already. It may be they haven't left home yet and are still with their parents . Or maybe your prospects are living in an apartment with a friend or a family member. Maybe they're in a house that seems too small or, one that's suddenly too large.

But they all have basic shelter already. They don't need a new place to live. They want one. As agents, it's our job to focus on the 'wants' and the emotional desires of our prospects and customers. Find those 'hot buttons'.

How do you know what the 'wants' and emotional hot buttons of your prospects will be? I mean really, how do you know? We're all so different. How could a 60 year old couple whose children are grown and moved out of the family home have the same 'wants' as a couple who are 25 and have 2 children under the age of 3?

They don't. That's why it makes sense to separate the real estate market of your town into smaller, more easily identifiable, easier to attract, easier to service groups. Or, niches.

Rather than continuing to be 'all things to all people', and competing with every other agent in town for a share of the 'big town pie', divide up the potential buyers and sellers in your town into smaller niches and become an expert in the wants and 'hotbuttons' of that one group. 

Specialize and market to the wants and emotional hot buttons of a smaller group.

Now, you'll no longer be just one-more agent in 'the sea of agents'. You'll position yourself as the agent, in a smaller 'pond'. 

• Your business will become more focused.
• Your marketing will become more focused and much more effective. 
• You're limited resources of time, money and energy will become more focused. 
• You'll spend less money making a greater marketing impact and attracting more business. 
  
  

You'll attract more than enough prospects and loyal customers when you can identify and serve their particular 'wants'. When you know them better than any other agent in your office. When you know their particular real estate problems and concerns better than any other agent in your town. And, when you 'position' yourself to your niche market as a specialist in solving their real estate problems and concerns.

Everyone wants to work with a specialist. Someone who specializes in just them. We're all looking for recognition of our 'individual'-ness, our 'self'-ness. With all of the advances in consumer information technology, an agent who can become a 'pin-point-specialist' will reap the rewards. An agent who can market their own unique and exclusive real estate services to their own unique customer base so that those prospects and customers feel that those services were created just for them, will reap the rewards and prosper. 

Offering specialized services and delivering those service the way your prospects and customers want them delivered lets them know that they aren't dealing with 'just another agent'. Letting prospects know they aren't 'just another customer' and are different from their neighbor, will help agents prosper. 

The marketer who makes each prospect and customer feel unique,understood and special, will attract more business and prosper.

That's why 'The NicheWorks Prospect Generating System'(tm) was created. To help agents increase their market position, their market share and their incomes by identifying well defined buyer and seller 'niche markets' and giving the agent everything they need to attract them.

We were able to create complete,custom marketing packages based on identifying the differences in the various niche markets and helping agents with that niche' position' themselves to solve the unique real estate wants and concerns of each niche.

Each niche marketing package contains: 

• All of the personalized, emotional direct response classified and small display ads you can use to help position you as 'the expert' in your niche and attract more qualified prospects in a month than you've probably had in the last six. 
• All of the sequenced follow-up letters and collateral materials you need to help you stay in touch with those prospects until they are ready to buy. 
• Voice Mail or answering machine scripts that let your prospects know that you can help them. 
• Direct Response Follow-up Post card campaign. 
• The questionnaires and surveys that will help you find out exactly what services they want and how they want them delivered.

• First Time Buyer
• First Time Move-Up Buyer
• Empty Nester
• Seller 
• Entrepreneur Who Works From A Home-Office

• Make all of your marketing accountable for the money spent so you can work smarter by tracking the results of all of your ads, PR, direct mail.
• The six words you have to place at the end of each ad to increase your response rate by as much as 400%.
• How to use cheap little 'targeted ads' to keep your phone ringing.
• The biggest mistake 9 out of 10 agents make that causes prospects and past customers to 'desert the ship' in search of 'brighter' shores.
• An automated system that will bring you serious prospects and buyers without cold calling ever again.
• Why most agent's efforts at direct mail campaigns return less than 1% response and waste so much money.
• How to get the names and addresses of every person in your niche who is ready to buy or sell.
• What the absolutely essential ingredient is in any direct marketing effort and why your current lead generation is doomed to fail if you're not using it.
• How to get your prospects to jump up and down, waving their hands in the air, screaming, "It's Me. Over here. I'm your prospect."
• How to set up your real estate business so another agent will want to buy it from you in 3, 5 or 10 years.
• How to put the fun back into your career!

Any agent can benefit from having their own, personalized 'NicheWorks Prospect Generating System' (tm). If you're a new agent, jump start your new career and get a leg-up on the other agents in your area. If you're a veteran, NicheWorks marketing packages can be used with your existing marketing, or they can stand alone - bringing you more qualified prospects every single month, day-in-and-day-out, whether you're in the office or not and leaving you free to relax and enjoy the really fun and rewarding part of this business - helping new people buy and sell homes.

Each Ready-To-Use-The-Day-You-Receive-It, NicheWorks Prospect Generating System contains: 

• Your own, personalized niche report giving your prospects the specific real estate information they want so they are able to make an informed buying or selling decision and the information that sets you apart. With your picture, a brief bio, and all of your contact numbers. Personalized and Ready-to-go. Already done for you.
• All of the direct response ads you can use to get your prospects to take action, now. Personalized and Ready-to-go. Already done for you.
• Classifieds, small space display, and 'Advertorials'. All written with your name and contact number and ready to take to the newspaper or publication. Written so your prospects will raise their hands and identify themselves. Personalized and Ready-to-go. Already done for you.
• Voice Mail or answering machine script that will help position you as the specialist in their niche. The one agent who has solutions for their unique real estate needs. Ready-to-go. Already done for you.
• All of the personalized collateral material you'll need to stay in touch and position yourself as the agent who specializes in them. Personalized and Ready-to-go. Already done for you.

FREE GIFT #1:
A MediaWorks Marketing Guide -
"How To Get The Most Out Of Your Direct Mail" Guide. Say good-bye forever to wasted postage and high printing costs for mailings that never get opened. With the simple instructions in this guide you'll discover what not one in a thousand agents know how to do - How to get your direct mail and farming pieces delivered, opened and actually read before they hit the Junk Mail Alert" and end up in the 'circular file'.

FREE GIFT #2:
A MediaWorks Marketing Guide - 
The 11 Most Effective Ways To Get Prospects And Customers To Call You First". Building trust and loyalty starts before you have your cards printed. Mastering just these 11 powerful techniques and strategies for targeting, evaluating, communicating and serving your best customers is worth ten times the cost of any of the NicheWorks Prospect Generating Packages.

FREE GIFT #3:
One complete custom enhancement to any part of your package that needs some 'tweaking' for your particular market or area of the country anytime during the first 6 months. Anything in the marketing package that doesn't fit you, your area of the country or your market, perfectly, I will make the corrections or complete enhancement once,for FREE. 

FREE GIFT #4:
Two, "I need a little help" fax or E-Mail coupons. You can use these coupons at any time during the first 6 months for help in developing any aspect of your niche real estate business. Just fax or E-Mail me a description of the problem or obstacle you have encountered in your market and I will personally get back to you within 48 hours with the solutions that will get you around the problem. Every week I consult with agents from all over the country who will gladly pay me up to $75 an hour for help with their marketing. But when you order any of 'The NicheWorks Prospect Generating Systems' (tm), you'll get 2 Fax or E-Mail coupons, FREE.

Everything you have read about so far is included when you purchase any one of the customized Basic 'NicheWorks Prospect Generating Systems' (tm).

• "How To Get The Most Out Of Your Direct Mail" Guide.
• "The 11 Most Effective Ways To Get Prospects And Customers To Call You First".
• One complete custom enhancement to any part of your package.
• Two, "I need a little help" fax or E-Mail coupons. 

That's a savings of $521!

If you're use to paying twice, or three times as much, for a marketing system, order two!

When you're looking for a little greater value, you can order the Deluxe version of any of 'The NicheWorks Prospect Generating Systems'(tm) and receive these additional FREE gifts:

FREE GIFT #1:
The Exclusive MediaWorks 75 Page Niche Fast Start Guide - "Niche Marketing For 2000 ...And Beyond". Everything you need to know about your particular niche market, what makes them different and how to use those differences to taylor your marketing approach is included, in this guide. Not for sale anywhere, this guide will give you the information you need to make the prospects of your niche offers they can't refuse, provide just the right services to have them sit-up and take notice, and show you how and where to reach your niche so they respond.

FREE GIFT #2:
Your very own RealtyTag for your car with your web address right there for everyone all over town to see. You can put it on your car, use it as a sign rider, put it on your office door. FREE, for a limited time only, when you order any one of The Deluxe NicheWorks Prospect Generating Systems(tm).

Everything you have read about so far is included when you purchase any one of the customized Deluxe NicheWorks Prospect Generating Systems(tm).

• "How To Get The Most Out Of Your Direct Mail" Guide.
• "The 11 Most Effective Ways To Get Prospects And Customers To Call You First".
• One complete custom enhancement to any part of your package.
• Two, "I need a little help" fax or E-Mail coupons. 
• "Niche Marketing For 2000 ...And Beyond" - an exclusive MediaWorks 75 page Guide. 
• A personalized RealtyTag of your choice with your web address, email address or your unique marketing message.

And that's a savings of $751!

To ensure that each agent gets the absolute most out of their unique, direct response NicheWorks Prospect Generating System we will be restricting the number of packages sold in any one area. So only a limited number of action-oriented agents will be able to take advantage of this offer. When we've found them, we'll withdraw this offer, and send our regrets to the latecomers.

'The NicheWorks Prospect Generating System'(tm)of your choice is so certain to add thousands of dollars a year to your income that I am able to provide not one, but three - 'No Body Else Offers' - GUARANTEES! 

• A Full ONE YEAR Money Back Guarantee - If ,after using your Niche Marketing Program for a year, you aren't completely satisfied with the additional leads you've been able to generate, each and every day, you can send the package back and receive a full refund of the package price. There will be no hassles and no hard feelings, ever. 
• A Full SIX MONTH Support Guarantee - At any time during the first 6 months you can fax or E-Mail me a description of what you think your marketing challenges are with your niche and I will help you overcome those challenges by E-Mail within 48hours. You can send in any concerns, questions, ideas or suggestions, and get help. You're not in this alone. I've done my part by providing a complete, personalized, one-of-a-kind Niche Marketing System. But I'm always available to help you with your part, too. 
• A Full SIXTY DAYS For Custom Enhancement Guarantee - If, after using your niche marketing program for 30 days, and judging it's effectiveness and exact 'fit' to your market, you think your program could be enhanced, made better to fit your needs, made more effective for you and your market, I will make the changes you feel would benefit you. FREE during the first 60 days. 

You can use either your American Express, VISA, DISCOVER or MASTERCARD through a secure server or by personal ordering help at 1-800-348-5833 (Eastern times) or by sending your checks by mail. 

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